American Capital Financial participates in the Business Roundtable in Guayaquil, Ecuador

American Capital Financial, with Juan Javier Díaz-Granados as the company’s representative, participated for the first time in the tenth edition of the Business Roundtable, organized by the Ministry of Production, Foreign Trade, Investment and Fisheries, held in the city of Guayaquil.

For two days, around 90 buyers from the Asian, European Union, United Kingdom and American markets gathered. The dynamics of the meeting was based on the fact that the service providers had already arranged different meetings with Ecuadorian exporters and thus they rotated between the stands, which achieved an optimization of time and conversations.

During these meetings, American Capital Financial focused on conversations with exporters of traditional products such as shrimp, bananas, plantains, cocoa and wood, however ACF was able to verify that the so-called “exotic fruits” such as pitahaya and soursop now have a lot of strength in the market since it is now that they are experiencing their international ‘boom’.

Snacks, which are classified as added value, including the classic chips and the novelty of quinoa chips or balls, are also attracting more and more consumers, and their expansion is remarkable. The opportunity to be in this roundtable allowed ACF to understand where the products are going in Ecuador and distinguish which of these have a higher profitability.

 After this participation, ACF reiterates its attention and search for Ecuadorian exporters to continue focused on serving and opening relations with the market in the United States.